Why Are People Buying iPads?
I really don't understand why and how can someone give $500 for an iPad. OK, it looks fancy. Apple finally started investing into designers. And it's a great idea, that tablet that is all touch sensitive screen, capable of doing many things.
But there all the nice stops. The rest of the truth is: iPad is a shiny crap. With a promise of even crappier future.
With all the marketing around and all the people wanting it so badly, there's hardly any need to tell you about iPad's specifications and features. It's slim, has multi-touch screen, connects to the Internet, has four buttons, blah, blah. It's doesn't do multitasking though.
Wait! What? You can't run two applications at the same time? You can't listen the music while you're browsing the web or typing a blog post? Nor you can have chat client while anything else is running? For five hundred dollars? Are you kidding me?
photo by Matt Buchanan
Truth to be told, they have promised the update of the system in a couple of months so one can run more than one app at the time. But I had multitasking on my computer some twenty years ago. I'm pretty much used to it. Releasing a computer (iPad is a computer) without multitasking in 2010 is just weird.
But that is just a half of the story. There is something much worse. iPad won't let you install and run applications that are not approved by Apple. Steve Jobs explained that by security reasons. Apple keeps the control of the software so there's no malware and no viruses. But that's a bullshit. They are also controlling the content your iPad can display. That's like buying a TV but manufacturer decides which channels you may watch on it. Once again, there's an "it's for your good" explanation:
We do believe we have a moral responsibility to keep porn off the iPhone … Folks who want porn can buy an Android phone.
Moral responsibility my ass. Steve Jobs is selling safety. And making competition look dirty. He's counting on parents that doesn't want their kids to see nipples. And for that reason, he will censor many media that has occasional nudity image. There is profit in the safety.
And there is even more profit in controlling the media and software. And Steve knows that.
I'd like to remind you of Apple's advertisement for Macintosh, computer that had multitasking and terrible design.
Nice, eh? That was aired in January 1984. In the meanwhile, Steve learned a few lessons about business. Most important one that smashing Big Brother's face is a great first step if you plan to become Big Brother.