Yesterday morning a new video from Gorillaz' Plastic Beach album showed up on their YouTube channel. I liked it, as I like all their videos, so I did a natural thing: shared it on social networks.
That afternoon, I mentioned it to a friend, but she couldn't see the video. In the meanwhile, video was forbidden for viewing in certain countries, Serbia included. There is obviously somebody with great talent for marketing there.
I googled around to see what's the catch. But all I could find were the news about EMI signing with YouTube (like they had to sign something more than checking the "I agree" box in the opening account agreement) and about EMI letting YouTube users to remix their content. Which is great move on their side. But since the first ten pages gave me no information about censoring their own content in some countries I have to assume that there is some copyright bullshit in the game.
photo by Mike Monteiro
Since the days when art was invented, one friend telling the other about something is the best advertisement possible. Especially in art and culture. In the past we did that face to face or by the phone. Now we do it via social networks. There is no payed advertisement that is effective as saying to a friend: hey, check this out, it's cool. It's so obvious that I feel silly writing it now.
But it's not that obvious to EMI's marketing experts. Or there is some other game I'm not aware of? Please tell me.
As a result, I'll have to do what I always had with videos that are not available in my country. Search them on some private channel and send my friends there. If company doesn't want to be in the party, well whattahell. Not that we'll miss them.
As a result of that, they'll probably start bragging around about piracy and infringements. And they'll spend a pile of dollars on the lawsuit instead of accepting the free promotion. Because of their own stupidity and lack of basic knowledge of marketing in the XXI century. Good news is that they'll either accept the technology and digital culture or die. Big music companies are becoming obsolete. As Sex Pistols said in EMI
I can't stand those useless fools